The Better Future Collective brings together purpose-led brands working in India to make real, positive social change. Its focus is education - and specifically, supporting girls in Luniyawas, a disadvantaged area of Jaipur. Working alongside Sneh Girls Shikshan Sansthan, a school offering free, safe and genuinely good education, the Collective helps more girls get the learning they deserve. Too often, girls are kept out of school by responsibilities at home, or a simple lack of support. This partnership is here to help change that.

The Collective was founded by Daisy Fellowes of Kapara London, who has lived and worked in Jaipur for over a decade, side by side with Ramesh, the founder of Sneh Girls Shikshan Sansthan. That on-the-ground relationship is a big part of why this was such an easy decision for us. It's a real, well-established partnership with people who know the school and the community first-hand - not a one-off donation.

As a brand that works in Jaipur, it felt like the natural way to give back to a community that gives us so much.

This isn't a percentage at the checkout, or something we switch on and off with sales - we fund it ourselves, and we're committed to it either way. But it's our work in Jaipur that makes it possible, so every time you choose something hand block-printed there, you're quietly part of it too.

Our support for the city goes a little beyond the school, too. Real hand block-printing is a slow, skilled craft, and it's more and more imitated - machine-printed patterns dressed up and sold as the genuine thing. We only ever work with true block print, made by hand by the artisans who've kept the tradition going for generations. Choosing the real thing keeps those hands at work, and helps protect a craft - and an industry - that Jaipur does like nowhere else.